PPFAS Asset Management Pvt. Ltd

PPFAS Asset Management Private Ltd., the asset manager for PPFAS Mutual Fund, was established in 2012 and operates as a trust under the Indian Trust Act, 1882. It is registered with SEBI under code MF/069/12. As of March 2024, the AMC manages over ₹64,295.79 crore across more than six schemes. PPFAS AMC follows the "Law of the Farm," which emphasizes the importance of patience, discipline, and steady effort, much like farming. This philosophy is reflected in the AMC's long-term investment approach. One of the unique aspects of PPFAS is its decision to offer only one equity scheme, believing that this single product allows them to invest across various sectors without overwhelming investors with multiple options. They avoid launching new schemes to prevent confusion and help clients make clear investment decisions. Another distinctive feature of PPFAS is its lack of a traditional sales team. Instead of aggressively promoting products, the AMC has a small team of Relationship Managers who focus on building long-term client relationships. Their role extends beyond the initial investment, offering continuous support and guidance to investors. PPFAS also takes a traditional approach to portfolio management, focusing on fundamental factors such as low debt and cash flow, rather than relying on modern tools like algorithms, technical analysis, or momentum-based strategies. This conservative approach appeals to investors who prefer a more cautious market strategy. Furthermore, PPFAS avoids accepting lump-sum investments during bullish markets, acknowledging that while such investments might bring short-term gains, they also carry significant risk. Lastly, the AMC aligns the interests of its employees with those of its clients, requiring its workforce to invest a substantial portion of their surplus in the company's equity fund. This ensures that both management and employees share a common goal with investors.